Poverty – particularly as it pertains to children, the 3rd world, and seemingly insurmountable issues such as for instance world hunger – is a miserable issue. For many of us, it’s simpler to ignore it and push it to the recesses of our mind then attempt to come calmly to grips with and consider ways by which to ease the injustices that exist in the world. For most of us, it’s not that individuals don’t care; it’s that the problem is so huge so it can’t be understood on your own, individual level and as such we can’t really relate to the difficulties and crises that exist in the world today.
But may social networking be the main element? Social media marketing identifies the creation and exchange of user generated content and usually takes numerous different forms, including internet 토토, blogs, wikis, podcasts, pictures, video or social networking sites. The media is essentially about connecting people, and as such is being adopted by a range of non-profit and charitable organisations to revamp and modernize their efforts to finish poverty beyond mere charity donations. By creating an on the web community that fosters a knowledge and gives readers or users an internal look into issues facing the Third World and poverty stricken countries today, it’s hoped that a community and dialogue around these issues will develop and donate to the best, engaged public who’re willing to act on and help address the problem.
Here’s a rundown of how social networking is helping give poverty a voice:
Personalised communication. Social media marketing is made up of user generated content, and therefore those reporting on and doing a discussion over poverty are speaking from personal experiences. Furthermore, the data transmitted and shared through social networking originates from a human, identifiable voice rather than an impersonal, remote organisational script. ActionAid Australia, for example, has launched Project Toto – numerous blog outposts in poor communities around the world, with locals trained to make use of free social networking tools such as for instance Twitter and blogs to share with their stories.
Project Toto supplies a new medium by which people living in poverty can express themselves and raise awareness of the rights. Additionally, it enables Australians to achieve an intimate and powerful insight in to the lives of people living in poverty and highlights the injustices and human rights violations that cause that poverty.
Facilitates openness and transparency and helps the democratic process. In terms of poverty and a disempowered Third World community, social networking offers citizen and community controlled platforms which issues may be debated and understood. Consequently, social networking is empowering to the citizens of Third World countries. A good example? Social media marketing has significantly aided the voting process in Nigeria in recent elections. A strategy called COOL2VOTE Nigeria uses Facebook, Twitter, videos blogs and online music to capture minds of young people, engage using them and bestow to them a political consciousness. This social networking initiative can be accessible to the Western world, allowing an engagement and comprehension of the difficulties facing the country beyond the Nigerian borders.
Several media forms. The media involves not just written information, but in addition pictures and movies. This visual element and communication between the 3rd and the initial world is a must in painting a far more complete picture of the circumstances and developments in poverty stricken worlds, and making the situation not only a notion or perhaps a concept but a reality. Now days you can even sponsor a kid directly through social networking!
Social media marketing is working towards making the difficulties of poverty visible, engaging and relevant to the Western world and is fuelling improved governance in developing countries. With multicultural perspectives and the creation of meaningful engaged communities, it’s hoped that the difficulties of poverty will soon be better addressed and attacked on your own and community based level.